I’ve been seeing a lot of hype about “Afia”, and was wondering what it was. 

Well I went on their website and found another African Social Business by Megahn Sebold. :)

"Afia is a sustainable women’s apparel line that is fashion forward in style and purpose. This social business acts as a vehicle for economic mobility and wealth creation for women in Ghana by connecting their craft to the American market. The textiles are purchased from small vendors and sewn by Ghanaian seamstresses paid a fair wage."